Navigating the Portfolio July 30, 2010
Posted by admin in : Uncategorized , add a commentWelcome to Mike’s portfolio. Portfolio items are roughly listed by completion date. You can scroll down and view them chronologically or you can click on the appropriate category on the sidebar.
Please note that Mike has many more samples than these. If you’d like to see further samples or if you’d like to see an actual piece, please contact Mike.
Octovo: Press Release January 13, 2010
Posted by admin in : Marketing copywriting, Press release , comments closedCustomer: Octovo
Project type: Press release
Project date: January 2010
Description: Octovo launched a new PR campaign to kick off 2010. A big art of this was writing an effective press release to emphasize that their products (Kindle/e-reader covers and sleeves) were the best looking, most functional, and most durable on the market.
Palo Alto Chamber of Commerce: 2010 Magazine October 13, 2009
Posted by admin in : Article/blog , add a commentCustomer: Palo Alto Chamber of Commerce
Project type: Articles
Project date: October 2009
Description: Each year, the Palo Alto Chamber of Commerce hires me to write the articles in their annual magazine. This year, we covered local technology innovators Better Place and Bling Nation, along with a look at the Chamber’s history and profiling some of the longest-tenured Chamber members. Each article ranged between 500 and 800 words.
Primetime Car Wash: Brochure August 13, 2009
Posted by admin in : Brochure, Marketing copywriting , add a commentCustomer: Primetime Car Wash
Project type: Brochure
Project date: August 2009
Description: Primetime Car Wash was an innovative LA-area start-up offering mobile waterless car wash services. With the brochure, Primetime wanted to emphasize the green aspect of its materials, along with its mobile services.
FastTrack Fundraising: Articles June 13, 2009
Posted by admin in : Article/blog , add a commentCustomer: FastTrack Fundraising
Project type: Newsletter articles
Project date: 2008-09
Description: FastTrack wanted monthly content for their newsletter. Each month, they sent over two article topics; another monthly article was created by me without their input (except for approval). Articles were mostly written from scratch, even when notes were given. The idea was to be a turnkey content solution for the client so they could send me monthly topics and not have to worry about editorial decisions.
reStudio: MPx Data Sheet May 13, 2009
Posted by admin in : Data sheet, Technical writing , add a commentCustomer: reStudio
Project type: Data sheet
Project date: May 2009
Description: reStudio’s software is designed for specific areas of manufacturing and logistics. Its innovative new MPx product was targeted to a very specialized segment of businesses using a particular type of hardware/software. The data sheet was divided into two sections: one side emphasized benefits and value proposition while the second side focused on features.
Stu Schmidt: Lawyer Rack Card April 13, 2009
Posted by admin in : Brochure, Marketing copywriting , add a commentCustomer: Stu Schmidt of Sweeney, Mason, Wilson & Bosomworth
Project type: Rack card
Project date: April 2009
Description: Stu Schmidt is a lawyer in the Los Gatos firm of Sweeney, Mason, Wilson & Bosomworth. Working with ColorStory Studio on the design, this rack card was to be given to potential clients in the office and at seminars/presentations to emphasize the different legal services Stu provided.
Advantage Consulting Services: HP Case Study September 13, 2008
Posted by admin in : Case study , add a commentCustomer: Advantage Consulting Services
Project type: Case study
Project date: September 2008
Description: ACS is a search-engine optimization consulting firm based in Southern California. The HP Case Study was written in a problem/solution/results format to demonstrate how ACS was able to help the tech giant drive traffic to its website.
A1 On Track: Web Content June 13, 2008
Posted by admin in : Marketing copywriting, Web content , add a commentCustomer: A1 On Track with WSI Internet Consulting
Project type: Web content (SEO)
Project date: June 2008
Description: A1 On Track tabbed WSI Internet Consulting to re-design and search-engine optimize its website. For the copy, the new site featured page-specific keywords to work with an entirely new SEO-friendly web domain. Keywords included both services and locations. This project was followed by monthly articles chosen to work with SEO results.
Microscan: ESD White Paper July 13, 2007
Posted by admin in : Technical writing, White paper , add a commentCustomer: Microscan
Project type: White paper
Project date: July 2007
Description: Microscan is a market leader in bar code scanning technology and digital imaging. This white paper was designed to emphasize the industry’s need for ESD-safe hardware — from the potential problems of ESD damage to current cumbersome workarounds. The last section of the white paper emphasized the need for an ESD-safe bar code scanner in sensitive situations, which naturally led to Microscan’s products.