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	<title>Mike Chen, Freelance Writer &#38; Consultant</title>
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	<link>http://www.mikechenwriting.com</link>
	<description>Marketing Copy, Technical Writing, Ghostwriting.</description>
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		<title>Navigating the Portfolio</title>
		<link>http://www.mikechenwriting.com/1970/01/navigating-the-portfolio/</link>
		<comments>http://www.mikechenwriting.com/1970/01/navigating-the-portfolio/#comments</comments>
		<pubDate>Thu, 01 Jan 1970 05:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=66</guid>
		<description><![CDATA[Welcome to Mike&#8217;s portfolio. Portfolio items are roughly listed by completion date. You can scroll down and view them chronologically or you can click on the appropriate category on the sidebar. Please note that Mike has many more samples than these. If you&#8217;d like to see further samples or if you&#8217;d like to see an [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to Mike&#8217;s portfolio. Portfolio items are roughly listed by completion date. You can scroll down and view them chronologically or you can click on the appropriate category on the sidebar.</p>
<p>Please note that Mike has many more samples than these. If you&#8217;d like to see further samples or if you&#8217;d like to see an actual piece, <a href="http://www.mikechenwriting.com/contact/" target="_blank">please contact Mike</a>.</p>
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		<title>Posts about WordPress Features issue #1</title>
		<link>http://www.mikechenwriting.com/2010/07/posts-about-wordpress-features-issue-1-2/</link>
		<comments>http://www.mikechenwriting.com/2010/07/posts-about-wordpress-features-issue-1-2/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:19:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[WordPress setup]]></category>
		<category><![CDATA[WordPress Customization]]></category>
		<category><![CDATA[WordPress Features]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/2010/07/posts-about-wordpress-features-issue-1-2/</guid>
		<description><![CDATA[Thesis Adopts a Split GPL License &#8211; weblogtoolscollection.com 07/26/2010 Thesis has officially adopted a split GPL license, putting an end to the explosive debate between WordPress founder Matt Mullenweg and Thesis developer Chris Pearson which launched a community-wide d more&#8230; WordPress Plugin Releases for 07/25 &#8211; weblogtoolscollection.com 07/25/2010 New plugins Foursquare map Foursquare is rising in [...]]]></description>
			<content:encoded><![CDATA[<div class="rssdoodle">
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/26/thesis-adopts-a-split-gpl-license/">Thesis Adopts a Split GPL License</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/26/2010</div>
<div class="doodle_post">Thesis has officially adopted a split GPL license, putting an end to the explosive debate between WordPress founder Matt Mullenweg and Thesis developer Chris Pearson which launched a community-wide d <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/26/thesis-adopts-a-split-gpl-license/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/25/wordpress-plugin-releases-for-0725/">WordPress Plugin Releases for 07/25</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/25/2010</div>
<div class="doodle_post">New plugins Foursquare map Foursquare is rising in popularity, and will continue to grow. This plugin makes it easy to share your last check-in location without needing to worry about giving away pers <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/25/wordpress-plugin-releases-for-0725/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/25/wordpress-bids-farewell-to-php-4-and-mysql-4/">WordPress Bids Farewell to PHP 4 and MySQL 4</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/25/2010</div>
<div class="doodle_post">After five years of dedicated support, WordPress will be leaving PHP 4 and MySQL 4 behind for the far more current and secure PHP 5 and MySQL 5. WordPress 3.2, planned to launch during the first half <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/25/wordpress-bids-farewell-to-php-4-and-mysql-4/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/24/wordpress-3-0-twenty-ten-theme-updated/">WordPress 3.0 Twenty Ten Theme Updated</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/24/2010</div>
<div class="doodle_post">Just in case you missed it the default theme in WordPress 3.0 has been updated to version 1.1.&#160; If your running WordPress 3.0 you should find an update indicator in your admin panel under Dashboa <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/24/wordpress-3-0-twenty-ten-theme-updated/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/21/wordpress-3-0-10-million-downloads-and-counting/">WordPress 3.0 – 10 Million Downloads and Counting</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/21/2010</div>
<div class="doodle_post">About a month ago I posted about how fast WordPress 3.0 was being downloaded and there was a terrific discussion about the sheer amount of data that was being grabbed to get at the 3.0 version of Word <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/21/wordpress-3-0-10-million-downloads-and-counting/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/17/when-your-blog-gets-slogged-its-more-than-gpl-right/">When Your Blog Gets Splogged, It’s More Than GPL.. Right?</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/17/2010</div>
<div class="doodle_post">Yesterday, I wrote about a problem Matt had about the GPL license with the Thesis Theme. Though I am not biased and seriously do not want to get into an argument about it, let me put forth an argument <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/17/when-your-blog-gets-slogged-its-more-than-gpl-right/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/14/whats-your-take-on-the-gpl-argument-between-matt-and-thesis/">What’s Your Take On the GPL Argument Between Matt and Thesis?</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/15/2010</div>
<div class="doodle_post">If you have been on Twitter today, you might have come across a huge argument between WordPress founder Matt Mullenweg and Thesis theme developer Chris Pearson. Matt is unhappy that unlike other premi <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/14/whats-your-take-on-the-gpl-argument-between-matt-and-thesis/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/12/wordpress-theme-releases-for-0712-2/">WordPress Theme Releases for 07/12</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/12/2010</div>
<div class="doodle_post">Shades A simple clean theme framework to work from, designed ideally for light colored backgrounds and easily adapted to darker layouts. Now with Threaded Comments and sticky post Diabolique Lagoon 3 <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/12/wordpress-theme-releases-for-0712-2/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/09/one-click-multisite-in-wordpress-3-0/">One Click Multisite in WordPress 3.0</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/09/2010</div>
<div class="doodle_post">[EDIT] Peter Westwood, one of the lead devs, in a comment below suggests against the use of this plugin because of the complexities of the setup process that might be ignored if users install and enab <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/09/one-click-multisite-in-wordpress-3-0/"> more&#8230; </a></div>
</div>
<div class="doodle_post">
<div class="doodle_meta"><a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/04/wordpress-plugin-releases-for-0704/">WordPress Plugin Releases for 07/04</a> &#8211; <em>weblogtoolscollection.com</em></div>
<div class="doodle_date">07/04/2010</div>
<div class="doodle_post">New Plugins 123ContactForm for WordPress Contact Form plugin from 123ContactForm.com. It requires a free account on 123ContactForm. WP BTBuckets Integrates the BTBuckets service into your WordPress bl <a target="_blank" rel='nofollow' href="http://weblogtoolscollection.com/archives/2010/07/04/wordpress-plugin-releases-for-0704/"> more&#8230; </a></div>
</div>
<div class="rssdoodle_footer"><a href="http://www.lessnau.com/rssdoodle/" rel="nofollow" target="_blank">RSSdoodle</a> by <a href="http://www.lessnau.com/" target="_blank">The Lessnau Lounge</a>.  Results provided by favorite bloggers RSS feeds.</div>
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		<title>Octovo: Press Release</title>
		<link>http://www.mikechenwriting.com/2010/01/octovo-press-release/</link>
		<comments>http://www.mikechenwriting.com/2010/01/octovo-press-release/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 06:39:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing copywriting]]></category>
		<category><![CDATA[Press release]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=19</guid>
		<description><![CDATA[Customer: Octovo Project type: Press release Project date: January 2010 Description: Octovo launched a new PR campaign to kick off 2010. A big art of this was writing an effective press release to emphasize that their products (Kindle/e-reader covers and sleeves) were the best looking, most functional, and most durable on the market.]]></description>
			<content:encoded><![CDATA[<p>Customer: Octovo</p>
<p>Project type: Press release</p>
<p>Project date: January 2010</p>
<p>Description: Octovo launched a new PR campaign to kick off 2010. A big art of this was writing an effective press release to emphasize that their products (Kindle/e-reader covers and sleeves) were the best looking, most functional, and most durable on the market.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Palo Alto Chamber of Commerce: 2010 Magazine</title>
		<link>http://www.mikechenwriting.com/2009/10/palo-alto-chamber-of-commerce-2010-magazine/</link>
		<comments>http://www.mikechenwriting.com/2009/10/palo-alto-chamber-of-commerce-2010-magazine/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 21:48:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article/blog]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=72</guid>
		<description><![CDATA[Customer: Palo Alto Chamber of Commerce Project type: Articles Project date: October 2009 Description: Each year, the Palo Alto Chamber of Commerce hires me to write the articles in their annual magazine. This year, we covered local technology innovators Better Place and Bling Nation, along with a look at the Chamber&#8217;s history and profiling some [...]]]></description>
			<content:encoded><![CDATA[<p>Customer: Palo Alto Chamber of Commerce</p>
<p>Project type: Articles</p>
<p>Project date: October 2009</p>
<p>Description: Each year, the Palo Alto Chamber of Commerce hires me to write the articles in their annual magazine. This year, we covered local technology innovators Better Place and Bling Nation, along with a look at the Chamber&#8217;s history and profiling some of the longest-tenured Chamber members. Each article ranged between 500 and 800 words.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Primetime Car Wash: Brochure</title>
		<link>http://www.mikechenwriting.com/2009/08/primetime-car-wash-brochure/</link>
		<comments>http://www.mikechenwriting.com/2009/08/primetime-car-wash-brochure/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 22:00:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brochure]]></category>
		<category><![CDATA[Marketing copywriting]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=76</guid>
		<description><![CDATA[Customer: Primetime Car Wash Project type: Brochure Project date: August 2009 Description: Primetime Car Wash was an innovative LA-area start-up offering mobile waterless car wash services. With the brochure, Primetime wanted to emphasize the green aspect of its materials, along with its mobile services.]]></description>
			<content:encoded><![CDATA[<p>Customer: Primetime Car Wash</p>
<p>Project type: Brochure</p>
<p>Project date: August 2009</p>
<p>Description: Primetime Car Wash was an innovative LA-area start-up offering mobile waterless car wash services. With the brochure, Primetime wanted to emphasize the green aspect of its materials, along with its mobile services.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>FastTrack Fundraising: Articles</title>
		<link>http://www.mikechenwriting.com/2009/06/fasttrack-fundraising-articles/</link>
		<comments>http://www.mikechenwriting.com/2009/06/fasttrack-fundraising-articles/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 21:36:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article/blog]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=63</guid>
		<description><![CDATA[Customer: FastTrack Fundraising Project type: Newsletter articles Project date: 2008-09 Description: FastTrack wanted monthly content for their newsletter. Each month, they sent over two article topics; another monthly article was created by me without their input (except for approval). Articles were mostly written from scratch, even when notes were given. The idea was to be [...]]]></description>
			<content:encoded><![CDATA[<p>Customer: FastTrack Fundraising</p>
<p>Project type: Newsletter articles</p>
<p>Project date: 2008-09</p>
<p>Description: FastTrack wanted monthly content for their newsletter. Each month, they sent over two article topics; another monthly article was created by me without their input (except for approval). Articles were mostly written from scratch, even when notes were given. The idea was to be a turnkey content solution for the client so they could send me monthly topics and not have to worry about editorial decisions.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>reStudio: MPx Data Sheet</title>
		<link>http://www.mikechenwriting.com/2009/05/restudio-mpx-data-sheet/</link>
		<comments>http://www.mikechenwriting.com/2009/05/restudio-mpx-data-sheet/#comments</comments>
		<pubDate>Wed, 13 May 2009 22:13:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Data sheet]]></category>
		<category><![CDATA[Technical writing]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=82</guid>
		<description><![CDATA[Customer: reStudio Project type: Data sheet Project date: May 2009 Description: reStudio&#8217;s software is designed for specific areas of manufacturing and logistics. Its innovative new MPx product was targeted to a very specialized segment of businesses using a particular type of hardware/software. The data sheet was divided into two sections: one side emphasized benefits and [...]]]></description>
			<content:encoded><![CDATA[<p>Customer: reStudio</p>
<p>Project type: Data sheet</p>
<p>Project date: May 2009</p>
<p>Description: reStudio&#8217;s software is designed for specific areas of manufacturing and logistics. Its innovative new MPx product was targeted to a very specialized segment of businesses using a particular type of hardware/software. The data sheet was divided into two sections: one side emphasized benefits and value proposition while the second side focused on features.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Stu Schmidt: Lawyer Rack Card</title>
		<link>http://www.mikechenwriting.com/2009/04/stu-schmidt-lawyer-rack-card/</link>
		<comments>http://www.mikechenwriting.com/2009/04/stu-schmidt-lawyer-rack-card/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 22:10:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brochure]]></category>
		<category><![CDATA[Marketing copywriting]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=80</guid>
		<description><![CDATA[Customer: Stu Schmidt of Sweeney, Mason, Wilson &#038; Bosomworth Project type: Rack card Project date: April 2009 Description: Stu Schmidt is a lawyer in the Los Gatos firm of Sweeney, Mason, Wilson &#038; Bosomworth. Working with ColorStory Studio on the design, this rack card was to be given to potential clients in the office and [...]]]></description>
			<content:encoded><![CDATA[<p>Customer: Stu Schmidt of Sweeney, Mason, Wilson &#038; Bosomworth</p>
<p>Project type: Rack card</p>
<p>Project date: April 2009</p>
<p>Description: Stu Schmidt is a lawyer in the Los Gatos firm of Sweeney, Mason, Wilson &#038; Bosomworth. Working with <a href="http://www.colorstorystudio.com" target="_blank">ColorStory Studio </a>on the design, this rack card was to be given to potential clients in the office and at seminars/presentations to emphasize the different legal services Stu provided.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Advantage Consulting Services: HP Case Study</title>
		<link>http://www.mikechenwriting.com/2008/09/advantage-consulting-services-hp-case-study/</link>
		<comments>http://www.mikechenwriting.com/2008/09/advantage-consulting-services-hp-case-study/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 22:04:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case study]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=78</guid>
		<description><![CDATA[Customer: Advantage Consulting Services Project type: Case study Project date: September 2008 Description: ACS is a search-engine optimization consulting firm based in Southern California. The HP Case Study was written in a problem/solution/results format to demonstrate how ACS was able to help the tech giant drive traffic to its website.]]></description>
			<content:encoded><![CDATA[<p>Customer: Advantage Consulting Services</p>
<p>Project type: Case study</p>
<p>Project date: September 2008</p>
<p>Description: ACS is a search-engine optimization consulting firm based in Southern California. The HP Case Study was written in a problem/solution/results format to demonstrate how ACS was able to help the tech giant drive traffic to its website.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>A1 On Track: Web Content</title>
		<link>http://www.mikechenwriting.com/2008/06/a1-on-track-web-content/</link>
		<comments>http://www.mikechenwriting.com/2008/06/a1-on-track-web-content/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 22:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing copywriting]]></category>
		<category><![CDATA[Web content]]></category>

		<guid isPermaLink="false">http://www.mikechenwriting.com/?p=91</guid>
		<description><![CDATA[Customer: A1 On Track with WSI Internet Consulting Project type: Web content (SEO) Project date: June 2008 Description: A1 On Track tabbed WSI Internet Consulting to re-design and search-engine optimize its website. For the copy, the new site featured page-specific keywords to work with an entirely new SEO-friendly web domain. Keywords included both services and [...]]]></description>
			<content:encoded><![CDATA[<p>Customer: A1 On Track with WSI Internet Consulting</p>
<p>Project type: Web content (SEO)</p>
<p>Project date: June 2008</p>
<p>Description: A1 On Track tabbed WSI Internet Consulting to re-design and search-engine optimize its website. For the copy, the new site featured page-specific keywords to work with an entirely new SEO-friendly web domain. Keywords included both services and locations. This project was followed by monthly articles chosen to work with SEO results. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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