Mike Chen, Freelance Writer & Consultant » Marketing copywriting

A1 On Track: Web Content

admin — Fri, 13 Jun 2008 22:37:02 +0000

Customer: A1 On Track with WSI Internet Consulting

Project type: Web content (SEO)

Project date: June 2008

Description: A1 On Track tabbed WSI Internet Consulting to re-design and search-engine optimize its website. For the copy, the new site featured page-specific keywords to work with an entirely new SEO-friendly web domain. Keywords included both services and locations. This project was followed by monthly articles chosen to work with SEO results.

Animal Nanny: Brochure

admin — Fri, 27 Oct 2006 04:21:33 +0000

Customer: The Animal Nanny

Project type: Brochure

Project date: October 2006

Description: The Animal Nanny is a mobile pet sitting service based out of the East Bay. They wanted a brochure that covered their services while also conveying a sense of fun and caring. The brochure was done in conjunction with Danielle Terrazas of ColorStory Studio.

FusionOne: Web Content

admin — Tue, 13 Feb 2007 22:21:52 +0000

Customer: FusionOne

Project type: Web content

Project date: February 2007

Description: Technology innovator FusionOne was revamping its website and needed to clean up the copy that went with it. FusionOne’s marketing director preferred short, concise blurbs that emphasized the company’s industry position and value proposition.

Moroni Leather: Catalog

admin — Sat, 27 Aug 2011 14:14:10 +0000

Customer: Moroni Leather

Project type: Catalog Entries

Project date: 2009, 2010, 2011

Description: Moroni Leather is a repeat client, returning whenever their catalog needs updating with new items. Each of the catalog entries is about 100 words and is designed to tell a story about the piece of furniture while giving a little bit about its design background and construction materials.

Octovo: Press Release

admin — Wed, 13 Jan 2010 06:39:30 +0000

Customer: Octovo

Project type: Press release

Project date: January 2010

Description: Octovo launched a new PR campaign to kick off 2010. A big art of this was writing an effective press release to emphasize that their products (Kindle/e-reader covers and sleeves) were the best looking, most functional, and most durable on the market.

Primetime Car Wash: Brochure

admin — Thu, 13 Aug 2009 22:00:44 +0000

Customer: Primetime Car Wash

Project type: Brochure

Project date: August 2009

Description: Primetime Car Wash was an innovative LA-area start-up offering mobile waterless car wash services. With the brochure, Primetime wanted to emphasize the green aspect of its materials, along with its mobile services.

Stu Schmidt: Lawyer Rack Card

admin — Mon, 13 Apr 2009 22:10:09 +0000

Customer: Stu Schmidt of Sweeney, Mason, Wilson & Bosomworth

Project type: Rack card

Project date: April 2009

Description: Stu Schmidt is a lawyer in the Los Gatos firm of Sweeney, Mason, Wilson & Bosomworth. Working with ColorStory Studio on the design, this rack card was to be given to potential clients in the office and at seminars/presentations to emphasize the different legal services Stu provided.

WineTask: SEO Web Content

admin — Sat, 27 Aug 2011 14:20:00 +0000

Customer: WineTask

Project type: Web Content (SEO)

Project date: February 2011

Description: WineTask, a wine-industry logistical consultant, wanted to expand their search engine presence. Based on a set of selected keywords, new search-engine optimized web content was written targeting 2-3 phrases per page. The result was sharper marketing copy with a stronger message, all with first-page ranking on Google for desired search phases.