Customer: WineTask Project type: Web Content (SEO) Project date: February 2011 Description: WineTask, a wine-industry logistical consultant, wanted to expand their search engine presence. Based on a set of selected keywords, new search-engine optimized web content was written targeting 2-3 phrases per page. The result was sharper marketing copy with a stronger message, all with […]
Customer: Moroni Leather Project type: Catalog Entries Project date: 2009, 2010, 2011 Description: Moroni Leather is a repeat client, returning whenever their catalog needs updating with new items. Each of the catalog entries is about 100 words and is designed to tell a story about the piece of furniture while giving a little bit about […]
Customer: Octovo Project type: Press release Project date: January 2010 Description: Octovo launched a new PR campaign to kick off 2010. A big part of this was writing an effective press release to emphasize that their products (Kindle/e-reader covers and sleeves) were the best looking, most functional, and most durable on the market.
Customer: Primetime Car Wash Project type: Brochure Project date: August 2009 Description: Primetime Car Wash was an innovative LA-area start-up offering mobile waterless car wash services. With the brochure, Primetime wanted to emphasize the green aspect of its materials, along with its mobile services.
Customer: Stu Schmidt of Sweeney, Mason, Wilson & Bosomworth Project type: Rack card Project date: April 2009 Description: Stu Schmidt is a lawyer in the Los Gatos firm of Sweeney, Mason, Wilson & Bosomworth. Working with ColorStory Studio on the design, this rack card was to be given to potential clients in the office and […]
Customer: A1 On Track with WSI Internet Consulting Project type: Web content (SEO) Project date: June 2008 Description: A1 On Track tabbed WSI Internet Consulting to re-design and search-engine optimize its website. For the copy, the new site featured page-specific keywords to work with an entirely new SEO-friendly web domain. Keywords included both services and […]
Customer: FusionOne Project type: Web content Project date: February 2007 Description: Technology innovator FusionOne was revamping its website and needed to clean up the copy that went with it. FusionOne’s marketing director preferred short, concise blurbs that emphasized the company’s industry position and value proposition.
Customer: The Animal Nanny Project type: Brochure Project date: October 2006 Description: The Animal Nanny is a mobile pet sitting service based out of the East Bay. They wanted a brochure that covered their services while also conveying a sense of fun and caring. The brochure was done in conjunction with Danielle Terrazas of ColorStory […]
